Concept Is King
Marketable stories need elevated concepts.
We're all told the logline is important. But what makes the logline so crucial is the concept the logline contains. It’s the easily communicable concept that gets producers and executives excited. Why? Because they know they can more easily sell that concept to their bosses and eventually the audience.
But what makes a good concept? And how do you make sure you fulfill its promise on the page?
In this symposium, veteran screenwriter and teacher Tom Vaughan defines concept and shows how to exploit it in your narrative projects.
This session will offer a whole new insight in what is meant by commercial viability.
